VICE: Branded Content
I’m an ongoing consultant with VICE and Refinery29, working with them to pitch and create branded content.
For this project, the Egg Farmers of Canada (which I did not know was a thing) asked us to get young men to eat more eggs. So we took some of their favorite chefs and partnered with the beloved Munchies “How-To” series to create masterclasses on egg cooking. We transported the famous Brooklyn Test Kitchen to chef’s homes and taught viewers how to make new dishes with this simple, universal ingredient that’s a common thread across cultures and cuisines.
P&G: Branded Content
In an effort to make amends for the environmental damage it’s responsible for, P&G made a commitment to restore more water than it consumes. In this documentary, we examine how they’re working on fulfilling their pledge in water-stressed regions like Southern California and Arizona.
Chase: Branded Content
Black-owned small businesses face systemic barriers when growing their businesses. Chase wanted to tell the story of how they’re mobilizing their resources and capital to help provide underserved entrepreneurs and communities with the tools they need to start and scale their businesses.