Marc Jacobs Fragrances: Campaign
To promote Marc Jacob’s Perfect fragrance for Valentine’s Day we launched a platform for real, unfiltered storytelling centering love of all kinds–from romantic love to self-love to platonic love. Using a toll-free number and simple voicemail prompts, we gathered authentic confessions about love and shared the real, anonymous stories on social. Oh, and we seeded some pre-written confessions with influencers.