Clé de Peau Beauté’s “Power of Radiance”: CSR Campaign

It was time Clé de Peau Beauté aligned its values with a cause that supported its inherent brand message: that radiance truly lies within. 

The Power of Radiance Program was born as Shiseido’s first-ever global CSR program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls' education globally by giving annual grants to women that have made significant strides in reforming education. Here, we honor award recipient Alyona Tkachenko whose work in Kazakhstan is advancing the representation of girls in STEM.