The Natural Diamond Council’s “For Moments Like No Other”: Global Rebrand, Global Campaign, and Editorial Content
Natural diamonds are an object like no other. They have an intrinsic and emotional value that has been celebrated and admired throughout history. As the world and culture continue to evolve and shift, it's the responsibility of the Natural Diamond Council, the trade organization that supports the natural diamond industry, to protect and support the growth and awareness of the natural diamond industry.
On extremely expeditated timelines during COVID, we successfully created new trade and consumer-facing brands that reinvigorated the image of natural diamonds. In 6 months, we repositioned and renamed both entities with new brand guidelines, created an editorial/publishing website and produced a global campaign–starring up-and-coming Cuban actress Ana de Armas.
Editorial Content: Commitment Across Cultures
We took a documentary-style look at couples and weddings from around the world, investigating the different ways in which natural diamonds play a part in various customs and traditions.
Editorial Content: Object of My Affection
While couples were quarantined together, we commissioned an intimate photo series. The idea was simple: a diamond you love on a person you love.
