TNT’s Animal Kingdom: Social Content
Animal Kingdom is TNT’s first flagship series that elevates the network into premium content territory. Based off an award-winning Australian film of the same name, Animal Kingdom stars The Codys, a SoCal crime family. Smurf, the matriarch of the family, keeps her boys emotionally tranquilized so they’re at her beck and call always ready to do her dirty work. We created a fluid and holistic social campaign to help build the show’s fan base from the ground up, which included the cast reading fan’s thirsty-ass tweets.