Bose’s “Pause for Nothing”: Launch Campaign
We were tasked with introducing a new type of earbud to the world. The Ultra Open Earbuds let you listen to music without stopping to hear the world around you. Made for stylish music obsessives who have a playlist for every mood and moment, the earbuds’ open-ear design lets you live life and listen to your favorite songs – whether you’re running, flirting, grocery shopping, or even getting your ear pierced. We worked with the internal Bose team, introducing the product to the market from top to bottom. From campaign videos to product descriptions to social copy to in-store displays – we did it all.
