Sony’s The Shallows: Social Campaign
Sony tapped us to develop a social campaign around The Shallows, a summer shark attack thriller starring Blake Lively. To expand the film’s world and emulate its distinct feel and terrifying energy we traveled to the Bahamas to shoot original content. A special 4-day shoot ensued, where we could control the environment and replicate the film’s aesthetic. With a small crew in tow we chartered boats to various sites, capturing sharks in their rawest, most natural states.