Future Method’s “Science of Sex”: Branding and Brand Launch Campaign
A doctor wanted to start an anal sex care brand. We helped him get there.
There are 4.5 million gay men in the United States and 0 health-minded products designed to serve their needs. Historically, products that support both safe and enjoyable sex have not been available to gay men. Plus, social stigma around anal sex, and more broadly, towards men engaging with men, has led to a severe lack of education and resources around healthy and safe practices.
We worked with Future Method and Dr. Evan Goldstein to make this a thing of the past. Future Method is the first DTC sex care to bring healthy, mind-blowing sex to the gay community. Not only a brand but a science-forward educational platform, Future Method’s mission is to make sex accessible starting with the right anal care products for the community, by the community. We launched the brand during NYC Pride with a campaign that consisted of collages and macro imagery that capture the intimacy and beauty of gay relationships.
