SiriusXM x Howard University: The Hip Hop Minor
In partnership with Howard University, SiriusXM sponsored the launch of the university’s new Hip Hop Minor.
To introduce the program, we created the campaign “When You Study Hip Hop, You Study It All,” a statement that reflects the genre’s wide-reaching impact.
From music and fashion to history, language, activism, and entrepreneurship, the initiative shows that hip hop is a powerful lens for understanding the cultural, historical, and political forces that shape our world. Our goal was to inspire students to enroll in the minor and carry their knowledge forward to help shape what comes next.
